SMS Marketing for SMEs
In today’s world, we live in the era of smartphones, as nearly everyone has a phone in their pocket that is always with them. Often, marketing emails and newsletters we receive are either ignored or end up in the spam folder by default, thus missing our attention. Therefore, instead of emails, we can send marketing and informational messages to our customers via SMS.
SMS marketing can be utilized by webshops or various service providers. In these messages, they can inform customers about current promotions, newly released products, or even discount coupons. The only limit to informational SMS messages is one’s imagination. This approach can be employed not only by webshops but also by courier companies, medical offices, and even specialized service centers.
Webshops can send notifications to customers regarding the status of their orders or inform them when their package has been handed over to the courier service. The courier service itself can provide updates on when the package is expected to be delivered or even send a code for opening a parcel locker. Medical offices can notify patients about received lab results or specialist opinions, and they can also use SMS marketing to offer discounts on examinations or suitability tests for new companies. Private hospitals may use SMS to send lift codes to arriving patients. Specialized service centers can send notifications when a repaired product is ready for pickup or provide information about delivery.
It can also be used as a confirmation tool, for example, in a hair salon where a customer books an appointment for a service. Here, they receive a number and can also be informed about when to arrive for their scheduled time. SMS sending is useful for multi-factor authentication systems, such as logging into a bank, where a username, a password, and a code received via SMS are required. In municipal offices, it can be applied to client calling systems, so the phone queues on our behalf. This is a one-way communication from a central source, meaning the SMS is sent from the cloud, and the client only pays for the actual SMS that was sent to them.
BerényiSoftware Consulting and Services Ltd.
6726 Szeged, Alsó kikötő sor 11. D. bldg.
Phone: +36 30 777 7529
Development: fejlesztes@berenyisoft.com
Office: office@berenyisoft.com
Information: info@berenyisoft.com
