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SMS Marketing for SMEs

In today’s world, we live in the era of smartphones, as nearly everyone has a phone in their pocket that is always with them. Often, marketing emails and newsletters we receive are either ignored or end up in the spam folder by default, thus missing our attention. Therefore, instead of emails, we can send marketing and informational messages to our customers via SMS.

SMS marketing can be utilized by webshops or various service providers. In these messages, they can inform customers about current promotions, newly released products, or even discount coupons. The only limit to informational SMS messages is one’s imagination. This approach can be employed not only by webshops but also by courier companies, medical offices, and even specialized service centers.

Webshops can send notifications to customers regarding the status of their orders or inform them when their package has been handed over to the courier service. The courier service itself can provide updates on when the package is expected to be delivered or even send a code for opening a parcel locker. Medical offices can notify patients about received lab results or specialist opinions, and they can also use SMS marketing to offer discounts on examinations or suitability tests for new companies. Private hospitals may use SMS to send lift codes to arriving patients. Specialized service centers can send notifications when a repaired product is ready for pickup or provide information about delivery.

It can also be used as a confirmation tool, for example, in a hair salon where a customer books an appointment for a service. Here, they receive a number and can also be informed about when to arrive for their scheduled time. SMS sending is useful for multi-factor authentication systems, such as logging into a bank, where a username, a password, and a code received via SMS are required. In municipal offices, it can be applied to client calling systems, so the phone queues on our behalf. This is a one-way communication from a central source, meaning the SMS is sent from the cloud, and the client only pays for the actual SMS that was sent to them.

Useful information for mass SMS sending

You can send mass messages via SMS to hundreds of clients, partners, or colleagues at once. With this service, you can reach more customers. Nowadays, marketing emails and newsletters are often ignored, as they typically end up in the spam folder. Mass SMS is quick, efficient, and to the point. 95% of the sent messages are opened. The advantage of mass SMS is that there are no incorrect email addresses, uncertain postal deliveries, or unnecessary flyer distributions.

Messages can be divided into two types

GSM message

Unicode message

The GSM standard uses the English alphabet, so it does not include certain Hungarian characters, meaning messages must be written without accents. A single GSM message can contain up to 160 characters, while two GSM messages allow for 306 characters, and three GSM messages support 459 characters. As you can see from the character limits, the size of the message does not double with each additional SMS. This is because messages are chained together, with 14 characters used for linking in each SMS. The content size of the message is limited, and a message can be sent in a maximum of three SMS. Every character counts, including spaces, commas, and periods. Thus, if the message can be composed of three message characters, it will be sent as a single batch. However, the customer pays after the transaction, which in this case includes the cost for three messages.

Unicode includes accented characters. If you want to send a bulk SMS as a single message, it must fit within 70 characters. Two Unicode messages can contain up to 134 characters, and three Unicode messages can hold 201 characters. Here, too, you can see that the messages are chained together, which ensures that they are sent as a single batch. Let’s see an example: If you want to automatically send messages to your clients, use the SMS Sender for scheduled bulk SMS distribution. This is a 113-character Unicode message, so it sends the content of two messages at once. This SMS is a one-way communication, meaning it is sent from the cloud and can even be scheduled for delivery.